I was sat at home watching some TV with the missus last night when an ad came on for Orange advertising their new scheme 'Film to go'. The idea is that every Thursday, via iTunes, Orange send their customers (who have subscribed to the service) a new movie for their viewing pleasure.
Fallon were the agency tasked with coming up with creative and, as usual, I reckon they've done a great job. Simple idea executed beautifully.
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