This is a short film made by Intel to promote their new UltraBook.
I just don't understand why it was made. It's just a complete load of bollocks and a total waste of time and money. Yes, it's well shot but who gives a shit? And why would you spend a grand or so on something that is, essentially, a curse that'll get you (and your new talking fish!?!) killed.
Usually I like these types of things, they can be a compelling extension to any promotion and there are numerous good examples. This is not one - in my humble opinion.
WCRS and MPC have produced a film for Women's Aid utilising 3D projection. The innovation, though, comes in the fact that the viewer selects which scenario they decide to watch. They do this by simply 'swapping eyes' - close the right eye and see one scenario, close the left and see a different one.
Powerful stuff as always but more importantly the beginning of a new way in which we view our films and programmes?
Good piece of work this, highlighting the often futile nature of football rivalries.
It's also interesting that this was done by W+K in New York. It's not often work coming out of the States captures the small idiosyncrasies of being British and they've done it really well.
Personally, I think they're both a pair of c*nts but, being a Gooner, I would say that.
I love my dog. She's the most gorgeous dog in the whole world and it's not because she is actually gorgeous (although she is) or particularly obedient (she isn't), it's because she's mine.
I think all dog owners feel the same about their respective canines. And I think all dog owners will love this excellent piece of insight from the good people at The Oatmeal.
"They say you can tell next season's hottest trend by looking at the colour of the rivers in Mexico and China. That's because global fashion brands like Calvin Klein, GAP and Victoria's Secret are using hazardous chemicals and dyes to make our clothes. These chemicals poison our rivers, and traces of these hazardous chemicals also end up remaining in many of the garments people buy.
But it doesn't have to be this way. Around the world, hundreds of thousands of people are calling on brands to make fashion that doesn't cost the Earth. Just this week, the world's largest retailer ZARA committed to clean-up their supply chain after over 320,000 people joined the campaign calling on the brand to Detox. True People Power in action.
Join fashion-lovers, activists, models and designers in exposing big brands' dirty little secret and demanding fashion without pollution: http://www.greenpeace.org/detox"