No clever headline needed here, I'll just let the images do the talking for me.
Firstly, I must've had my head in the snow around Christmas time to have missed this wonderful campaign for John Lewis.
The typography is absolutely stunning and was produced by the extremely talented Kate Forrester. All of her typography is hand drawn to such beautiful precision whilst still giving off a feeling of complete freedom. More examples below and cheers to Miss Tiny for pointing me in the right direction.
I was looking on one of my favourite reference sites recently, Telly Ads, and I found that they have compiled a top 20 of the best TV ads 2000-2010, based on a survey conducted through 8,000 ITV viewers.
It's a good list, very good in fact, with the exception of the ridiculously annoying meerkat from those Compare the Market ads - shamefully placed at number 3 no less! What is the world coming to?
Anyway, apart from that it really is a very good list and features some absolute gems. As with any list of this nature, there's an element of subjectiveness but it's hard to disagree with the majority of those chosen. View the list in its entirety here.
In the meantime, I've reordered the top 6 in my own image, cos I can. And it goes a something like this...
Was relaxing in front of the TV the other night this ad came on:
While it was playing I found myself thinking that it had to be for one the big sports brands, it seemed to fit with that kind of style - young, athletic people coming together at some event, skateboarders, super slo-mo footage, all set to a 'banging' urban tune - and the epic proportion designed to make you believe there's nothing quite so important in life as wearing the latest Adidas training top and matching runners.
Then a big bottle of Lucozade appeared on the screen and my thoughts shifted to something more like 'what the f*ck?' I thought their last ad featuring that drummer from Blink 182, some UK rapper I've never heard of and a completely terrifying female boxer was over the top enough, but this one cranked it up an extra notch.
To me it all just smacks of a brand trying a little too hard to be cool. The way I look at it, if you have to try that hard then you're probably not.
