Beautiful imagery with an equally beautiful rationale.
“In the terrifying wake of 2011 the Tōhoku
earthquake and tsunami in Japan, funerals become a commonplace ordeal as the
nation dealt with unprecedented loss. Like most cultures, Japanese funerals are
somber affairs punctuated with black and white with any deviation considered
taboo or inappropriate. Reflecting on the enormity of recent events, funeral
home Nishinihon Tenrei approached
Tokyo-based ad agency I&S BBDO
to create an ad for a trade show that would buck the trend of muted colors so
prevalent in the industry. The agency responded with this unprecedented figure
of a skeleton made with pressed flowers that overtly celebrates the cycle of
life by introducing color and elements of nature that are often avoided in such
services. The image was considered so successful it went on to win a design
merit award from the 2013 One Club
Awards.”
(Source: Colossal)
No comments:
Post a Comment