Amnesty

I was looking through Ads of the World and I stumbled across this campaign for Amnesty International.

It's produced by TBWA Berlin and is celebrating the organisation's 50 years in existence.

It certainly seems to have split people's opinions. Some see it as bold, brave and celebratory while others see it as trivial, callous and off the mark. 

I think it's celebrating Amnesty's ability to tackle violent and volatile situations and make a real difference, I don't read any more into it than that. And for that reason, I like it.