We've all heard it from our bosses, the immortal words muttered merely days before the Christmas break that send shivers down our spines.
"We need to send our customers a Christmas greeting...and lets make it digital."
So you quickly cobble something together, it gets passed around the world and his wife before they decide it's rubbish.
"Of course it's rubbish," you cry, "you've given me half a minute to create something and a budget of 15p!"
So, dejected and furious you go back to the drawing board and come up with something else. Miraculously this gets approved and out it goes with you feeling less than satisfied and vowing never to be involved with anything even vaguely Christmassy ever again.
And then you receive something in an email that reignites your passion for all things Yule Tide.
And here it is...
http://www.madewell.com/pressplay.jsp
Next year...next year we'll do it properly.
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