Wednesday 21 December 2011

Sex isn't an accident

Remember this excellent print campaign for MTV promoting the use of condoms?




Well, the campaign seems to have been extended into 3 short TV spots which have, naturally, found their way on to YouTube.





Don't know about you, but I'm a little underwhelmed with them, especially considering how much I liked the print stuff. Why have they changed the illustration style for a start? Or the comic strip layout and feel? I'm pretty sure this could've been incorporated. 

I'm all for moving a campaign on but don't forget the things that made it so appealing in the first place.

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