People are invited to 'combat the culture of hatred' within society and love rather than hate. It's a good return to controversial form for a brand that had gone rather bland in recent years and one that I really rather like. The visuals for these posters are great.
There's also a short film to accompany the campaign, directed by Laurent Chanez.
And even some social media activity, including Kiss The Wall, where users are invited to upload pictures of themselves kissing.
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