Bit controversial this one...
You could I suppose argue that the ad is well shot, that the casting is decent and so on. But I don't think anyone (other than the good people at Hyundai and Innocean) would argue that this is the best creative solution to selling a car.
And you certainly can't argue with Holly Brockwell when she told them as much, and why, in this incredibly sad and moving letter to Hyundai and Innocean themselves.
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