Why?

This is a short film made by Intel to promote their new UltraBook.

I just don't understand why it was made. It's just a complete load of bollocks and a total waste of time and money. Yes, it's well shot but who gives a shit? And why would you spend a grand or so on something that is, essentially, a curse that'll get you (and your new talking fish!?!) killed. 

Usually I like these types of things, they can be a compelling extension to any promotion and there are numerous good examples. This is not one - in my humble opinion. 

Perhaps you disagree.