Thursday 19 July 2012

A Lynx/Axe ad with a little extra depth

If you use Lynx, or Axe depending where you live, you get all the girls and get laid every minute of every day. This is what we've always been led to believe by their advertising and they've come up with some absolute crackers in the past - many in fact.

This latest offering still offers the same promise but seems to do it in a less 18/30s kind of way, choosing a more poetic and wistful approach.

In my opinion, the result is just as good. I genuinely like where they've gone with this.



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