Really didn't think much of it on first viewing but it's grown on me a little. It's a worthwhile message, I just find it a little too depressing for Christmas. I know some people do, unfortunately, have no one to celebrate with and that is, of course, tragic but we can get that message out elsewhere. Not sure why John Lewis felt responsible to do so - admirable as it undoubtedly is.
Of course, as soon as it was released it was also spoofed. And this really is rather genius...
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