One very lonely calorie, one very brave client

So, my Creative Director reliably informs me that this campaign is donkeys years old but somehow I've not come across it until now.

I think it was created in Sao Paolo, it certainly wasn't done over here. It takes a brave client to run a campaign like this and it's so fortunate for the agency that they found one - they're few and far between these days.

The result is great though and I'm only sorry I didn't come across them when they first came out.