It's for IKEA and was produced by Swedish interactive graphics agency Forsman & Bodenfors. The title is Homemade is Best and these images feature in the cook book and iPhone app, the idea stemming from the insight that excitement for a new IKEA kitchen could be harnessed by influencing the consumers idea of life within it.
The book contains 30 recipes as an introduction to Swedish baking. Inspiration has been taken from Japanese minimalism to compose these graphic still lifes, beautifully bringing the ingredients centrestage, the result being 'a playful new look at the traditional presentation of cookery.'
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