3D or not 3D?

I went to see the final Harry Potter film this weekend. I took my wife to Westfield to go and see it in 3D as I figured some of the sequences I remembered from the book would look completely awesome - the dragon escape at Gringots for example.

But here's the thing, they didn't. In fact I found myself distinctly disappointed by the whole thing. Not the film, that was pretty good, just the whole 3D experience. The truth is that I've resisted the whole 3D thing up until now, I thought it was all a bit of a gimmick and a waste of time. And now I really do believe that's true. It cost me twice as much as normal, something I would gladly do for a worthwhile experience, but I really didn't feel that this was one. Add to that the fact the glasses are these huge, oblong-shaped, thick framed beasts so you end up looking like a poor man's Buddy Holly.

It may well have been a completely different experience had the film been shot entirely in 3D but it wasn't. It all just felt a little, you know, meh? It's really saying something when the 3D on the adverts preceding the film are more impressive than the film itself.

So the jury's still out as far as I'm concerned and I certainly won't be rushing for another 3D experience any time soon.

3D - bag o' shite

More beautiful typography

I've been working on a project recently that's required myself and one of our designers, Nick, to produce imagery out of type - specifically out of numbers. I've been really pleased with the outcome and will probably share them on here once they've ran.

In our attempts to define the style, Nick came across this. It's full of amazing examples of typographic images and how they can enhance a great idea.

Check them out, in the meantime my own personal favourites are below.